Partnership with One Essentials
The partnership with Carrie, founder of The Pop Up Club started in Spring 2024. ONE Essential is radically reinventing the items you wear every day. They started with a mission to do better, to build a circular business model that directly addresses the environmental cost of the fashion industry without sacrificing quality or comfort. Starting from the bottom up they are reinventing the design & manufacturing process for maximum comfort, but minimum environmental impact. Using only premium recycled, organic and non-toxic fabric, manufactured in ethical factories, reducing our impact on the planet.
A little bit about our partnership
Our partnership with Carrie has been one that has worked through Social Media and Pinterest - but the most exciting part of our relationship was how we explored the use of AI images. Whether that be through impactful storytelling about the reality of UK recycling. Or exploring product photography on a variety of body shapes. We have also been able to take the AI-generated content and filter it through Pinterest, which we know performs well.
